Medical representatives are the pharmaceutical industry professionals who visit doctors, nurses and pharmacists to report the news and products that its laboratories produce.
are the visible image of the industry, and in recent years are seeing their professional role has been degraded.
Why?, In my opinion for three reasons.
1. The information provided is not of sufficient interest to the physician who receives.
2. The doctor did not have enough time to attend them.
3. The progressive disappearance of the "gift wrap" in coming products involved.
In my case, a visitor may provide information of products that add value to my practice. Which does not include me-too products, isoisómeros and variants.
This information has to be short on time, mainly asynchronous (paper, web pages, email ...) and should provide contrasting evidence.
accept gifts but do not need information. The role of industry in continuing education or the promotion of research in primary care is lawful, provided the development with transparency and rigor.
overload level of primary health care precludes me receive visitors, but considered efficient access to quality websites such as Menarini or Univadis (Merck) for example. The social networking or Mercè Bonjorn Monica Moro is another new track, supporting collaborative activities.
I can not tell what the future but it is clear that everything is changing. For everyone.
Thanks to Rafael Pardo, editor of the blog Lost in Pandora for giving rise to this reflection.
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